Search Engine Optimization (SEO) is the process of measuring and tuning a website to improve its natural, or "organic," visibility on search engines. Search engines like Google and Bing rank websites according to an intricate set of rules — the "search engine algorithm." Google's algorithm is a well-kept secret, so the trickiest part of SEO is discovering what it takes to make a site show up in search results organically. That's where team that specializes in automotive SEO comes in. Through their research, content analysis, and exhaustive experimentation, they've identified the best techniques to improve your automotive site's placement and visibility on search engines like Google. And when we get that right, you get more organic traffic, phone calls, and service appointments!